During Ramadan, retailers have a prime opportunity to boost their revenue significantly. However, this period also presents challenges that can impact a retailer's success for the year. To capitalize on this season, retailers should focus on optimizing their online checkout process and eliminating any obstacles that might deter customers from completing their purchases. By improving the shopping experience, retailers can maximize sales during this key period.

‍

1. Offer Diverse Payment Methods

Offering a variety of payment methods is essential to prevent cart abandonment caused by limited payment options. Beyond traditional credit and debit cards like Mastercard and Visa, incorporating globally recognized options such as Apple Pay, UnionPay, and PayPal can build trust and boost conversions, especially for customers wary of sharing their card details. Including local payment methods such as MADA, SADAD, and STC Pay in KSA addresses regional preferences. Additionally, options like “Buy Now Pay Later,” available through Telr’s partnership with Tabby in KSA and UAE, are gaining popularity, particularly among Gen Z. Providing a range of payment options can significantly reduce cart abandonment and enhance customer satisfaction.

2. Simplify the Authentication Process for Customers

Streamline the payment process to cut down on cart abandonment. Implement card tokenization, which securely saves payment details and autofill fields for returning customers. This simplifies the checkout experience, enhances security, and reduces the likelihood of losing sales.

3. Use Clear Call to Action Messages

Encourage customers to take action with clear, direct language. Show real-time product views, highlight remaining stock, or offer limited-time discounts to prompt immediate purchases. Use strong action words like “Buy Now,” “Sign Up,” or “Get Started” to clearly indicate the next step. Ensure your calls to action are prominent by using contrasting colors or bold text.

4. Promote Free or Discounted Delivery

Eliminate hidden shipping costs to prevent cart abandonment. Although shipping fees may be necessary, being transparent with your customers about them is crucial. Disclosing shipping costs early in the payment process helps avoid the shock of unexpected expenses later. Additionally, communicate the estimated delivery time of items to prevent chargebacks and keep customers satisfied. To further encourage purchases, consider offering free or discounted shipping promotions.

5. Simplify The Payment Page by Decluttering It

Consider simplifying the payment page by eliminating any non-essential elements that may distract or confuse customers during the payment process. Streamlining the page can help keep them focused on completing their purchase, leading to a higher chance of successful conversions.

6. Use Payment Tools Such as Payment Links and QR Codes.

Payment links are unique URLs that allow customers to make payments directly from their phones or computers. These links can be sent via email, text, or social media. Customers click the link and are redirected to a secure payment page to enter their payment details and complete the transaction.

On the other hand, QR codes are scannable codes that can be easily generated and provided in the delivery stage or even can be printed on an invoice. Customers would then scan the code with their phone’s camera, which takes them directly to the payment page, where they can complete the transaction.

Using these easy payment tools makes the payment process faster and more convenient for customers and expands the business’s reach. Payment links and QR codes allow customers to make payments anywhere, anytime, without needing physical payment terminals.

Moreover, using these payment tools can help businesses reduce the risk of errors and fraudulent activities. Payment links and QR codes are highly secure and encrypted, protecting customer payment details from potential threats.

7. Building a Good Relationship with Your Customers is Crucial.

Building trust with customers is essential, particularly for those who are unfamiliar with your brand. They may hesitate to share their payment details, especially if they are redirected to a third-party site. To mitigate this concern, consider building the checkout process on your domain. Additionally, showcasing customer reviews, independent ratings, and security badges, such as PCI DSS Level one, throughout the payment page can further establish trust with your customers.

8. Offer a Simple Return Process

Offering free and hassle-free returns for online purchases can encourage customers to complete their transactions.

To help you more during this season, please contact us or

For more Info Contact Us – Telr or please contact us:
Telr UAE: +97143146999
Telr KSA: +966112288030

By Zena Asfour

Regional Marketing and Communications Manager

‍