As the shopping season nears, with White Friday in the Arab world and Black Friday in the West, e-commerce businesses are preparing to capitalize on this festive time of year. To make the most of the shopping season, it's crucial to meticulously plan your marketing strategies and customer engagement efforts. Here are some helpful tips to help you optimize your e-commerce website this festive period:

‍

1. Develop Time-Limited Promotions: Create a sense of urgency with exclusive, limited-time offers and flash sales.
2. Craft a tailored experience for each customer: This is where AI proves valuable. AI-driven personalization can enhance your understanding of customers, tailor recommendations and promotions, and ensure every customer feels recognized and appreciated.
3. Provide Buy Now, Pay Later (BNPL) options: BNPL boosts your sales and enhances the customer experience.
4. Deliver Outstanding Customer Support: Respond promptly to customer inquiries and offer top-notch assistance.
5. Offer Comprehensive Product Information: Provide high-resolution images and detailed descriptions of your products and services.
6. Ensure Mobile Optimization: Make your website mobile-friendly to ensure a smooth browsing experience.
7. Streamline the Checkout Process: Simplify checkout to minimize cart abandonment.
8. Leverage Video Marketing: Use engaging videos on social media to captivate your audience and communicate your message effectively.

According to Google, consumers start searching for festive season deals approximately four weeks ahead of time, highlighting the importance of early preparation and promotion. Businesses should plan and promote their offers well in advance.

To help you more during this season, please reach out to us or contact us at:
Telr UAE: 00 971 43 146 999
Telr KSA:  00 966 11 228 8030

‍

By Zena Asfour

Regional Marketing and Communications Manager

‍