Recently, retail businesses worldwide have undergone significant changes, particularly during the pandemic when store closures due to government restrictions forced consumers to stay at home. This shift has drastically altered the way customers make purchase decisions.

In the past, sales representatives played a crucial role in influencing customer decisions during in-store visits. Today, however, most purchases are made online through platforms, offering a faster and more convenient experience for customers. From a business perspective, your most effective marketers and new sales representatives are no longer employees but your existing customers. Traditional word of mouth has evolved into star ratings and written reviews, which can be positive or negative.

Most customers now base their decisions on what they read in online reviews, meaning that online stores and SaaS businesses with positive reviews and satisfied customers are more likely to thrive in this competitive environment.

The good news is that most customers are usually willing to help and eager to leave positive reviews about their experience on your page—all you need to do is "ask".

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How to ask for a review:

1. Choose the optimal time to request a review following a successful service.
2. Reach out personally to your satisfied customers and make your message feel customized to them.
3. Specify the amount of time it will take for them to provide their feedback.

Lastly, remember to reward your employees for receiving positive customer reviews.

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By Zena Asfour

Regional Marketing and Communications Manager

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