During the Ramadan season, retailers have a unique opportunity to increase their revenue significantly. However, this time also comes with challenges that can make or break a retailer’s year. To ensure we make the most of this season, retailers must proactively streamline their online checkout process and remove any barriers that may discourage customers from completing their purchases. By doing so, retailers can enhance the shopping experience and maximize sales during this critical time.
- Offer Diverse Payment Methods
Offering a wide range of payment methods is crucial to prevent customers from abandoning their carts due to a lack of preferred payment options. In addition to the traditional credit and debit card payment options, including Mastercard and Visa, incorporating globally recognized payment options like Apple Pay, UnionPay, and PayPal can instill trust and increase conversions, especially for those who are hesitant to share their card information. It’s also vital to include local payment options such as MADA, SADAD, and STC Pay in KSA to cater to the specific needs of your customers. Moreover, payment options such as “Buy Now Pay Later,” offered by Telr in partnership with Tabby for KSA and UAE, have become increasingly popular, particularly among Gen Z. Therefore, providing diverse payment methods can significantly reduce cart abandonment and increase customer satisfaction.
- Simplify the Authentication Process for Customers
Simplify the payment process to reduce cart abandonment. Consider implementing card tokenization, which automatically fills payment fields for repeat visitors. It allows customers to save their payment details securely, streamlines the checkout experience, and minimizes the risk of lost sales.
- Use Clear Call to Action Messages
To urge customers to act, use clear language encouraging them to move forward. This could include displaying the number of people viewing a product simultaneously, indicating remaining stock, or offering limited-time discounts to motivate them to buy. Use action-oriented words like “Buy Now,” “Sign Up,” or “Get Started” to make it clear what you want the customer to do. Additionally, make sure your calls to action stand out using contrasting colors or bold text.
- Promote Free or Discounted Delivery
Eliminate hidden shipping costs to prevent cart abandonment. Although shipping fees may be necessary, being transparent with your customers about them is crucial. Disclosing shipping costs early in the payment process helps avoid the shock of unexpected expenses later. Additionally, communicate the estimated delivery time of items to prevent chargebacks and keep customers satisfied. To further encourage purchases, consider offering free or discounted shipping promotions.
- Simplify The Payment Page by Decluttering It
Consider simplifying the payment page by eliminating any non-essential elements that may distract or confuse customers during the payment process. Streamlining the page can help keep them focused on completing their purchase, leading to a higher chance of successful conversions.
- Use Payment Tools Such as Payment Links and QR Codes.
Payment links are unique URLs that allow customers to make payments directly from their phones or computers. These links can be sent via email, text, or social media. Customers click the link and are redirected to a secure payment page to enter their payment details and complete the transaction.
On the other hand, QR codes are scannable codes that can be easily generated and provided in the delivery stage or even can be printed on an invoice. Customers would then scan the code with their phone’s camera, which takes them directly to the payment page, where they can complete the transaction.
Using these easy payment tools makes the payment process faster and more convenient for customers and expands the business’s reach. Payment links and QR codes allow customers to make payments anywhere, anytime, without needing physical payment terminals.
Moreover, using these payment tools can help businesses reduce the risk of errors and fraudulent activities. Payment links and QR codes are highly secure and encrypted, protecting customer payment details from potential threats.
- Building a Good Relationship with Your Customers is Crucial.
Building trust with customers is essential, particularly for those who are unfamiliar with your brand. They may hesitate to share their payment details, especially if they are redirected to a third-party site. To mitigate this concern, consider building the checkout process on your domain. Additionally, showcasing customer reviews, independent ratings, and security badges, such as PCI DSS Level one, throughout the payment page can further establish trust with your customers.
- Offer a Simple Return Process
Having the flexibility of returning items (Purchased online) for free and in a simple “headache-free” process can motivate customers to complete their purchase.
To help you more during this season, please contact us or
For more Info Contact Us – Telr or please contact us:
Telr UAE: +97143146999
Telr KSA: +966112288030
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