Selling online expands your audience and improves your visibility. However, you need to understand it isn’t all about designing a website and creating categories, it goes deeper. You need to put in a lot of thought and ensure your website is well equipped with the latest functionality and features to attract and engage the maximum number of visitors. Here are tips to help you create an e-commerce website that will help you achieve your goals, and deliver what your customers need.
1. Design for Functionality and Conversion
Develop your site with the best customer experience in mind. Come up with a design that focuses on usability and activities to offer a highly personalized experience. Think the navigation through and make it ideal for users to find what they are looking for easily. The navigation should provide an easy and quick medium for customers to buy what they want.
Add a provision for users to leave reviews for pages and products. Statistics show that 79 percent of people find reviews useful when buying a product and or service online. Therefore, make the review section attractive and easy to browse.
2. Create Timely Hands-on Guides and Videos
Information empowers your buyers. Hands-on guides and videos form a trusted voice for consumers when it comes to decision-making. 7 out of 10 visitors will most definitely check out product videos to make that all-important click. Quality information helps bolster the confidence of buyers and raise the profile of your business. Make sure you come up with high-resolution videos and comprehensive guides aimed at providing useful information to your buyers.
Videos are convenient because they eliminate the need for users to go through walls of text to get a point.
3. Enhance Your Visibility by going Mobile
Research shows that 4 out of 5 buyers are turning to their mobile phones to find a product and/or service they need. Out of these, more than half go ahead and act by either purchasing the product or calling in for more information.
Technology is advancing, with more tablets and smartphones finding their way off the shelves into the hands of your customers. This means if you are to create an e-commerce site, you need to create a mobile version for your customers. Your site needs to be responsive, which means it adjusts to the size of any device your customer is using. Another option is to create a mobile-friendly app.
Mobile e-commerce targets emerging markets and helps you explore new opportunities of growth and profit.
4. Let Your Buyers Check Out on a Single Page
Don’t make a lengthy or complicated checkout form as this will make it hard for customers to pay for items. Make it short and simple yet ensure you incorporate all the details required such as account and billing details, choice of delivery and payment methods, and order confirmation. Don’t forget to include an option for discount codes or gift vouchers.
The faster a buyer checks out, the easier it will be for them to make a purchase.
5. Make the Pages Load Faster
High page-loading speeds make your site a darling to users. Buyers don’t want to spend time waiting for product pages that take forever to load. Make sure you don’t load your site with unnecessary flash and large images with great details. Yes, it might make your site attractive to visitors, but it increases the loading time, which in turn leads to loss of visitors.
It isn’t wrong to create a visually appealing site, just make sure it also loads fast. Downsize the flash quotient and use it only in places where it’s necessary.